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[New Report] State of Social 2024

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blog article

The Commoditization of Customer Experience: How CX Became a Top Business Priority

Marketing

By Kristian BannisterMay 18 2017

...nce” button=”Get the guide” url=”https://www.brandwatch.com/guides/championing-customer-experience/” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/Vizia-guidePress-Release-Thumbnail-1-1.png”]Learn how to lead your own customer experience transformation.[/bw_banner_cta] By 2017, 89% of...

blog article

Image Analytics is the Future of Social Listening. Here’s What You Need to Know

Marketing

By Gemma JoyceJun 21 2017

.../logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta] As marketers grapple with an increasingly visual-oriented landscape, image analytics ha...

blog article

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Marketing

By Alex JonesAug 8 2017

...heir industries. Both brands were leaders in share-of-voice visibility in social media conversations, as well as generally across the web. It also comes as no surprise that both brands saw those sentiment scores dip compared to their competitors. However, one big difference between these two brands w...

blog article

How to Measure Sponsorship ROI Using Logo Recognition

Online Trends

By Gemma JoyceAug 18 2017

...s/sponsorship-roi/” image=”https://www.brandwatch.com/wp-content/uploads/2017/08/cta-webinar.png”]What are brands like Nike and Heineken missing?[/bw_banner_cta] The Brandwatch React team is fresh from their webinar on how to measure sponsorship ROI using logo recognition, and ready to share some tip...

blog article

Best Practice: How Customer Experience Can Fuel Business Growth

Marketing

By Ronald van LoonAug 29 2017

...ustomer Experience” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/marketer-guidePress-Release-Thumbnail-.png”]Learn how lead a customer experience transformation in your organization.[/bw_banner_cta] Big data influencer Ronald Van Loon looks at T-Mobile and Hostelworld, explaining how...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.