[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Peter MorganOct 3 2016
...he audiences on modest budgets – and thanks to end-to-end tracking, marketers can easily understand the impact their activity is having on their business. Despite the growth in social media advertising, some B2B marketers remain doubtful of its worth – convinced it can only offer value in the world o...
By Peter MorganOct 17 2016
...t to their intended destination. Why do users drop-off? This drop-off can occur for several reasons. Users may have closed their browser window before the destination loaded, having not realised the ad they clicked would take them to an external web page. Or maybe they clicked an ad on their commute...
By Dinah AlobeidJan 10 2017
...e in the organization is on the same page when it comes to identifying goals and how social insights will be used to address them through real action and smart business decision-making. I always think it’s easier to prove ROI to a CMO than it will be to prove to a more market research oriented profes...
By Dinah AlobeidJan 23 2017
...mer and marketing insights professionals work hand-in-hand with marketing teams (oftentimes situated within the marketing function at an organization). Yet the insights these analysts come across day to day can and should influence departments outside of marketing. But which ones? That’s the topic at...
By Peter MorganFeb 6 2017
...recast to reach $36bn in 2017, a 20% increase year-on-year. There’s an enormous upside to this shift. Social networks can be likened to a huge rentable CRM, the largest and most detailed customer database the world has seen – and one which the customers themselves keep up-to-date. Marketers can targe...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
