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[New Report] State of Social 2025

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blog article

Competitive Benchmarking: What It Is and How To Do It

Marketing

By Josh BoydSep 14 2017

...ww.brandwatch.com/guides/social-listening-practice-competitive-intelligence/” button=”GET THE GUIDE” title= “Find your competitive advantage” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb-e1471522447569.png”]Discover how social listening can give yo...

blog article

Does Better Design Lead to More Conversions? Here’s the Science Behind It

Marketing

By Pratik DholakiyaSep 28 2017

...ch conveys to customers the consistency of a brick-and-mortar store. Base it off visual hierarchy According to a study conducted by the Nielsen Norman Group, we tend to read webpages in an “F” or “Z” shaped pattern, reading the top few lines and then skimming down the rest of the page. Use this conce...

blog article

The Brandwatch Index: CX is the Key to Brand Health

Marketing

By Alex JonesOct 19 2017

...rands on social” image=”https://www.brandwatch.com/wp-content/uploads/2017/07/olive-garden-cta-2.png”][/bw_banner_cta]...

blog article

Interview: Talking Employee Happiness, Customer Experience, and Startups with Perkbox

Uncategorized

By Ruxandra MindrutaNov 2 2017

...ustomer Experience” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/marketer-guidePress-Release-Thumbnail-.png”]Learn how lead a customer experience transformation in your organization.[/bw_banner_cta] We discuss how customer experience and employee happiness are linked, with Perkbox CMO...

blog article

10 Things We Learned About Marketing This Year

Marketing

By Steve RaysonOct 31 2017

...url=”https://www.brandwatch.com/webinars/marketing-team-2018/” image=”https://www.brandwatch.com/wp-content/uploads/2017/08/cta-webinar.png”]Keep up with the increasing demands of the consumer landscape.[/bw_banner_cta] Steve Rayson, Director at BuzzSumo, shares ten things the team learned about mark...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.