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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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10 Ways to Prove the Value of Social Media Monitoring

Marketing

By Iris VermerenNov 21 2013

...pe=1 url=”https://www.brandwatch.com/guides/social-data-improve-roi/” title=”Hungry For More?” image=”https://www.brandwatch.com/wp-content/uploads/2017/11/thumb-social-roi.png”]Read our free guide on how to improve ROI using social data.[/bw_banner_cta] Unsure if your strategy is worth it? This list...

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4 Creative Instagram Brand Campaigns

Marketing

By Theo SchmidtNov 28 2013

...am Trends for 2015. [bw_banner_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/pinterest-analytics-guide/” title=”Pinterest Analytics Guide” image=”https://www.brandwatch.com/wp-content/uploads/2014/07/Pinterest-Guide-Thumbnail.png”]The definitive guide to finding the right Pintere...

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Case Study: Kellogg’s Boosts Social Media Campaign ROI

Marketing

By Hannah TregearNov 27 2013

...atch makes us social media savvy with very little effort.” – Vicky Keller, Digital Executive at Kellogg’s UK. [bw_banner_cta button=”GET THE CASE STUDY” type=1 url=”https://www.brandwatch.com/case-study-kelloggs/” title=”Kellogg’s Case Study” image=”https://www.brandwatch.com/wp-content/uploads/2013/...

blog article

Why 2014 is the Year of Social Media Advertising

Marketing

By Sam MeltonJan 14 2014

...type=1 url=”https://www.brandwatch.com/case-study-late-rooms/” title=”Related Case Study” image=”https://www.brandwatch.com/wp-content/uploads/2014/04/CaseStudy-LateRooms-Thumbnail.png”]Find out how hotel booking company, Late Rooms, used social listening to uncover new online advertising opportunit...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.