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[New Report] State of Social 2025

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blog article

The Marketer of 2018: Taking Ownership of Customer Experience

Marketing

By Alex JonesNov 15 2017

...ny. About the same number of marketers thing cross-company CX is their team’s biggest mandate. Why has this extremely important role fallen to marketing teams? For one thing, unlike many other factions of a company, marketers have unique access to unfiltered data to help understand the customer. From...

blog article

The Marketer of 2018: Placing Emphasis on Emotion and Qualitative Insights

Uncategorized

By Gemma JoyceNov 30 2017

...markets and bringing the online world into the day-to-day business operations. The MoneyGram Command Center has helped us achieved all of these goals LINDSAY CONANT, SENIOR MANAGER OF SOCIAL CARE AND DIGITAL MARKETING ANALYTICS, MONEYGRAM [bw_banner_cta type=1 title=”Telling powerful stories with soc...

blog article

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

Marketing

By Benjamin SchaeferNov 22 2017

...t” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Number five will astound you ?[/bw_banner_cta] With holiday shopping season in full swing, our expert researchers decided to use Twitter data to l...

blog article

Analyzing 900k Reddit and Twitter Posts Reviewing Black Mirror Season 4

Online Trends

By Gemma JoyceJan 2 2018

...cial data analysis” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”]How FOX Networks turned Facebook data into actionable insights [/bw_banner_cta] The Brandwatch React team kicks of 2018 with a spoiler filled review of Black Mirror Season 4 generated from nearly a million t...

blog article

Case Study: How American Airlines’ Social Hub Powers Insights to the Whole Business

Marketing

By Alex JonesFeb 9 2018

...uses the visual power of Vizia to communicate day-to-day insights to employees all the way up to C-suite execs. Even passers-by are captivated by their social hub. People stand in front of the screens and become a bit mesmerized. It’s a little like a reality TV show in that it can even be a little a...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.