[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Chelsea FearJan 17 2014
...ling (a bit too rigid, you might argue) of a staff-on-social initiative is that of Morgan Stanley, a financial service provider, whose fear of the medium led to them only releasing pre-written tweets. Although they encouraged 17,000 financial advisors to get online in 2012, their inability to trust e...
By Adam ConnellMar 20 2014
...[bw_banner_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-influencer-marketing/” title=”We Love Insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/12/InfluencerMarketing-Thumbnail.png”]Read our free guide on how you can utilize influencers to supercharge y...
By Iris VermerenJun 20 2014
...mers rank personal experience, packaging, and word-of-mouth well above advertisements. That is not to say that TV commercials are invalid. There is naturally a great deal to be said for the ‘unwitting, subconscious effect’ of TV, but modern marketers must accept that as consumer behaviour and expec...
By Joel WindelsJul 15 2014
...day. [cta_button title=”Ask for demo” text=”grab 30 mins with an expert” target=”https://www.brandwatch.com/demo/”]...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
