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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Brand Reputations are Under Threat in 2018

Marketing

By Simon WadsworthMar 15 2018

...eputation Index which we use to give clients an up-to-date ‘live’ snapshot of their brand reputation, highlighting areas that may need work. As our research clearly shows, doing nothing will put reputations at risk, but being aware of the dangers – and planning ahead to mitigate them – will help bran...

blog article

Case Study: How Co-op Uses Brandwatch Across Different Time Frames

Marketing

By Gemma JoyceMay 17 2018

...//www.brandwatch.com/wp-content/uploads/2018/05/Co-op-Thumbnail.svg”]Learn more about how Co-op uses Brandwatch’s suite of products.[/bw_banner_cta] Brandwatch interviews Co-op's Senior Digital Engagement Manager Jordan McDowell on how the company uses social data to assist them across both the very...

blog article

An Advertiser’s Dream: How Metia’s Ads Found the Right People and Doubled ROI

Marketing

By Alex JonesApr 16 2018

...advertiser’s dream” image=”https://www.brandwatch.com/wp-content/uploads/2018/04/CS-Metia-Thumbnail-EN.png”]Learn more how Metia Group doubled the ROI from their Twitter ads with Brandwatch Audiences.[/bw_banner_cta] Every marketing touchpoint, improved Metia was tasked with creating a multi-channel...

blog article

6 Issues Traditional Banks Need to Get on Top of Before the Disruptors Move In

Online Trends

By Gemma JoyceApr 18 2018

...hold for. Banks can target this by offering round-the-clock, easily accessible and well resourced customer help that gets people to answers quickly. 3. ATM issues Faraway or faulty ATM as well as charges from them were common themes in this topic. Physically getting to an ATM can be an issue not onl...

blog article

Understanding Online Serophobia: How Hate Speech Against People Living with HIV and AIDS is Evolving

Online Trends

By Gemma JoyceNov 30 2021

...A social media data study analyzing millions of data points to understand how hate speech targeting people living with HIV and AIDS has evolved online between 2019 and 2021....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.