Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Phill AgnewMay 8 2015
...ty (40%) of their Tweets to put their own spin on company-related news to help build their company’s brand rather than their own. With a combined 380,000 followers these CMOs are generating huge topics of interests for their audience. Some of the most popular topics included: A somewhat surprising...
By Michaela VoglJan 18
...icks. Profile pictures Next, make sure the most up-to-date logo is being used as your profile picture. It’s obviously important to have consistent branding across all of your platforms. The cover photo is somewhere you can get more imaginative with. We had a simple design created for all of our socia...
By Gemma JoyceJul 5 2018
...Social media competitions are a great way to boost awareness of your brand but tracking one that goes beyond the simple "retweet to win" model can be tricky. Luckily, we're here to help....
By Gemma JoyceFeb 4 2019
...Which Super Bowl ads got the most people talking? We tracked each one as it aired and found the winners of the hype war....
By Josh BoydJan 10 2019
...We take a look at a range of reporting tools for agencies and businesses, from all-in-one offerings to more specific platforms....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.