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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Research: The Best CMOs on Twitter 2015 Index

Marketing

By Phill AgnewMay 8 2015

...ty (40%) of their Tweets to put their own spin on company-related news to help build their company’s brand rather than their own. With a combined 380,000 followers these CMOs are generating huge topics of interests for their audience. Some of the most popular topics included:   A somewhat surprising...

blog article

How to Do an X (Twitter) Audit: A Step-by-Step Guide

Marketing

By Michaela VoglJan 18

...icks. Profile pictures Next, make sure the most up-to-date logo is being used as your profile picture. It’s obviously important to have consistent branding across all of your platforms. The cover photo is somewhere you can get more imaginative with. We had a simple design created for all of our socia...

blog article

How to Run a Social Media Competition Using Brandwatch

Marketing

By Gemma JoyceJul 5 2018

...Social media competitions are a great way to boost awareness of your brand but tracking one that goes beyond the simple "retweet to win" model can be tricky. Luckily, we're here to help....

blog article

The Most Talked About Super Bowl Ads 2019

Online Trends

By Gemma JoyceFeb 4 2019

...Which Super Bowl ads got the most people talking? We tracked each one as it aired and found the winners of the hype war....

blog article

The Top Reporting Tools for Your Need

Marketing

By Josh BoydJan 10 2019

...We take a look at a range of reporting tools for agencies and businesses, from all-in-one offerings to more specific platforms....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.