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blog article

Bloggers and Social Media Monitoring

Marketing

By Joel WindelsDec 20 2011

...ys social media monitoring helps with my blogger outreach campaigns. It’s all about finding the needles and doing the sewing. There are more ways to use Social Media Monitoring for blogger outreach and other projects, and I welcome you to learn more with my Social Media Monitoring book, available for...

blog article

How Social Media is Putting Bums On Seats

Marketing

By Joel WindelsMar 14 2012

...culture anytime soon. Both of these ventures into social media seating are demonstrating the possibilities of social media integration for travel and entertainment, and it’s an area well worth keeping an eye out in. Social media savvy companies will pick up on this innovative tool and seize the oppor...

blog article

Interview: On Social Analytics and Strategic Communications at The Glover Park Group

Marketing

By Natalie MeehanMar 7 2016

...candidly. “Oh certainly some can’t get enough of social data, and they understand it. Social data gives them an edge in addressing communications challenges and forming effective strategies that really have impact.” A big thanks to Jason and Colleen for speaking with us. In the second part of this i...

blog article

Oversharing on Social Media: Will We Never Learn?

Marketing

By Jasmine JaumeJul 24 2012

...is a murky area. Some companies are tackling the social media problem head on by having company policies on social media use both outside of work and in; a survey by PayScale suggests that half of companies surveyed have a such formal policies. However, these policies are not only extremely difficul...

blog article

Interview: Inside Social Intelligence at the World’s Biggest Agencies

Marketing

By Natalie MeehanApr 5 2016

...also the practitioners and analysts working with social data every day. Where other events have skimmed the surface of social intelligence, Now You Know (NYK) will provide a razor-sharp focus and deep dive into the thoughts and practices that the world’s brightest minds in social intelligence are wo...

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.