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blog article

Getting Started With Social Video [Infographic]

Marketing

By Megan RitterJun 9 2014

...well aware of the importance of having an online presence. Old news, sure. However, when I say “online presence”, I mean much more than simply having a website.With the immense amount of competition between various brands in different markets, a business needs a lot more than an online storefront to...

blog article

4 Crucial LinkedIn Features Every Business Should Have

Marketing

By Elizabeth VictorJul 23 2014

...Most businesses can greatly benefit from having a presence on LinkedIn. In fact, all 500 of the Fortune500 businesses have established a presence on LinkedIn. As of February 2014, there are over 3 million company pages on LinkedIn. As with any social channel, just setting up a page for your business...

blog article

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Marketing

By Joel WindelsAug 15 2014

...er followers between them) and significant market presence: Larabar, Clif bar and Kind bar. Between you and me, their products taste pretty identical too. So how can these brands ensure that their message remains relevant to their audience whilst also differentiating from the competition? Well it’s t...

blog article

WordPress vs Drupal: Choosing the Best Free CMS Solution for Your Site

Marketing

By Katherine CrayonOct 22 2014

...itutions and large corporations entrust their web presence to this CMS (The White House, The Warner Brothers, The Economist, Digett, etc.). Hackers know WP from A to Z. They find no difficulty with breaking into the system to wipe out thousands of sites over there. Over the past few years, a number o...

blog article

5 Ways to Boost Your Social Media Monitoring

Marketing

By Ruxandra MindrutaOct 22 2014

...ew competitors, associations with other products, feedback or suggestions, and much more. 5/ Home in conversations worth joining   How can social media analytics help you keep track of high-profile discussions taking place online that could impact brand perception? One of the first things that most B...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.