[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gemma JoyceMay 1 2018
...at much of this blog post has been a little tongue-in-cheek, but there’s nothing silly about the intentions behind our rose gold research. It’s a versatile color with a history that might be more lengthy than you think. Rebecca Mead writes in The New Yorker: When employed by jewelers, rather than by...
By Gemma CooperJun 11 2015
...n insights into the stages of their consumers path-to-purchase and feed the results back to their product and marketing teams. We came up with an approach that they really liked and accepted to trial. From this setup solution they discovered some very useful social intelligence about why some consume...
By Gemma JoyceAug 22 2016
...on the subway could be part of an advert for a rom-com, and it looks like that’s what Ashley Madison is going for with their “Find Your Moment” campaign. https://www.youtube.com/watch?time_continue=58&v=YtbEYgAN4YY The brand’s new look and message has had a fairly low-key release and we’ve not seen...
By Kit SmithNov 14 2016
...und beauty. Dove kicked off the campaign with a 30-second commercial during the red carpet ceremony. They also used visualizations of social data, showing the most commonly used negative and positive beauty words on Oscar night. Dove used targeted ads to reach people already talking about the Oscars...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
