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[New Report] State of Social 2025

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blog article

Most Read: Brandwatch React’s Five Biggest Hits of 2017 And How They Happened

Online Trends

By Gemma JoyceDec 11 2017

...ess covfefe, with only around 20% of the sentiment-categorized mentions being negative. 16.6k upvotes on Reddit and a helpful tweet from @CaitlinMoran later, and we had 25k views. https://twitter.com/caitlinmoran/status/886910065365700608 Read it here. 3. Data Reveals the Extent of the Backlash to th...

blog article

More Tabs, Please #10: Dust Kings, Fake Bars, and Leningrad

Uncategorized

By Josh BoydFeb 9 2018

...left you stranded somewhere. This week’s listen-a-long album is Jackson C. Frank’s self-titled 1965 folk classic: A corrupt official walks into a bar… Journalism is having a bit of a rough time. Even digital publishers like Buzzfeed are laying off staff left, right, and centre. Nowadays a huge inves...

blog article

More Tabs, Please #12: Sound Waves, Amazon Roads, and Lager

Marketing

By Josh BoydFeb 26 2018

...beer, some drink spirits. How do these variations come about when, essentially, the outcome of drunkenness is the same? ‘How we became the heaviest drinkers in a century‘ tries to answer some of these questions for the UK. A country that definitely leans into the ‘drinks more’ category has seen a sig...

blog article

Understanding the Bigger Picture: Blending Datasets for Exceptional Results

Marketing

By Natalie MeehanApr 3 2018

...se on how and which data sets to use for the most complete 360-degree view of customers. Having recently worked on projects that leveraged the power of unique blends of different sets, she had this to say. While traditional research is a great way to pull insights in a planned and controlled manner,...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.