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blog article

How Airlines Can Use Social Listening to Boost Online Reputation

Marketing

By Ruxandra MindrutaApr 30 2014

...active airlines have a better reputation?   Brandwatch research reveals that indeed, airlines with an effective social media presence garner a much more positive customer service reputation than those that are less active. While it is indisputable that a traveler’s customer service experience doesn’...

blog article

The Four Rs You Need to be a Modern Marketer

Marketing

By Joel WindelsApr 25 2014

...as a reader? Well, it’s indicative of an emerging trend. Any old brand can ‘be human’, ‘use hashtags’, engage in a ‘two way conversation’ and all the other trends spouted at marketing events in 2010. Being innovative and different is hard. If you’re looking for the next level in brand marketing, it’s...

blog article

Why You Could be Missing 96% of the Conversation About Your Brand

Marketing

By Joakim NilssonMay 13 2014

...able that their audience talks about. Instead the trend is that such sports books are focused on delivering a great product, good odds and customer service. This is what fuels the social media buzz from its audience. Such an example is 188bet. The brand’s own 7,000 Twitter followers is dwarfed by the...

blog article

Social Media and Journalism: An Intrinsically Linked Organism

Marketing

By Dinah AlobeidMay 20 2014

...The Breaking News Organism: Social Media’s Latest Trends on Journalism, bringing together top reporters and communications professionals to discuss the ongoing evolution of news-making, news writing, and news sharing. Christina Warren, senior tech analyst at Mashable, Victoria Taylor, director of com...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.