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blog article

Insights: Location – The Missing Context for Social Intelligence

Marketing

By David EsbinApr 30 2015

...nts, and optimizing marketing strategies. Slicing social data by location could add a powerful dimension to social media monitoring and analysis. Organizations that use a social media monitoring service to organize and measure data by location could discover a wealth of new information about the bran...

blog article

Social Media Opinion Polling Should Be Considered as Valuable as Offline Equivalents

Marketing

By Gareth HamNov 2 2012

...lysis of Republican primary and national election social media data in 2012 has revealed strong representation across the social and political spectrum in the US. If bias exists, the margin of error does not outweigh similar deficiencies of traditional methods. Phone polling during the working day, f...

blog article

#AskTheExperts: 8 Social Benefits You Can Only Get From Google+

Marketing

By Ruxandra MindrutaFeb 11 2015

...Faulkes: “Google+ crosses the boundaries of many social platforms”   Google+ actually crosses the boundaries of many social media platforms, so I think the benefits are actually many. For example, Google+ posts are more visible and are less prone to being lost in the noise, when compared to somethin...

blog article

Social Media Engagement: Staying Alive as a Business

Marketing

By James TimpsonFeb 17 2015

...or disadvantage over competitors if you aren’t on social. At the heart of online marketing is social media engagement. You’ll see countless businesses on social media, but they don’t all place enough emphasis on engagement. Sure, it’s great to have 10,000 likes on a page but if only 5 of those actual...

Report

Consumer Trends for 2020: APAC Edition

We bring together survey and social data from thousands of people around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.