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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Consumer Trends in the Media Industry 2022

Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...

blog article

Why You Should Care About Using Fonts on Instagram

Uncategorized

By Emily SmithSep 30 2022

...Here’s how to use Instagram’s different font capabilities to solidify your branding on social media....

blog article

CES 2023: What Does the Future of Consumer Electronics Look Like?

Uncategorized

By Ksenia NewtonJan 10 2023

...A run down of the top brands, products, and moments of the 2023 Consumer Electronics Show as it played out on social media....

blog article

Six Dos and Don’ts of Using Hashtags for Events

Marketing

By Michaela VoglDec 20 2023

...re likely to be tweeting from smartphones with not-particularly-huge (often touchscreen) keyboards, people do not want to have to figure out typing a tricky to type/spell word. This means you are likely to get misspelled versions of your hashtag, meaning those tweets will be lost among the rest of Tw...

blog article

The Dream of Data-Driven Personas

Marketing

By David LloydNov 23 2018

...Knowing your customers is essential for successfully marketing a product or service. Guest blogger David Lloyd from Brilliant Noise is here to talk about bringing data into this important research....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.