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blog article

How to Confidently Generate Actionable Marketing Insight from Social Data

Marketing

By Jillian NeyOct 5 2016

...g series we are going to explore how you can mine social data to generate actionable insight for your marketing campaigns. The Illusive Insight When interpreted properly social data can provide business intelligence into your audiences’ current position and future needs. Every interaction we make onl...

blog article

The Hidden Cost of User Drop-off in Social Media Advertising

Marketing

By Peter MorganOct 17 2016

...ore a common – though seldom discussed – issue in social media advertising: user drop-off. The data we collect on our social media advertising campaigns here at Metia Group – through our Performance Benchmarking Index – tells us that between a third and a half of link clicks for B2B social media ads...

blog article

5 Reasons Why Social Media Monitoring is Essential for PR

Marketing

By Ruxandra MindrutaJul 22 2013

...ck here to take a look at some of Brandwatch’s tips on dealing with customer service on social media and let us know what you think … Are there any other key benefits of social media monitoring for PR? Tracking social mentions is essential for PR. Keep ahead of a crisis or big up your fans, there are...

blog article

Opinion: B2B Marketers, Don’t Be Desperate When it Comes to Social Media

Marketing

By Peter MorganFeb 6 2017

...a to the B2B marketer. Due to the monetization of social networks, organic social content has become business hygiene – akin to publishing press releases to your website – while earlier social media KPIs such as ‘building a community’ and ‘fostering genuine conversation’ have both become minimal to t...

blog article

Social Media and Journalism: An Intrinsically Linked Organism

Marketing

By Dinah AlobeidMay 20 2014

...ility comes from flexibility, a keen sense of the social media environment, and leveraging social media to make even the smallest stories pick up steam. “Social media helps smaller stories. If a story is good, no matter how small it is, it’ll get out there,” Maria explained. Often writing just 300-50...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.