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blog article

Social Media Opinion Polling Should Be Considered as Valuable as Offline Equivalents

Marketing

By Gareth HamNov 2 2012

...lysis of Republican primary and national election social media data in 2012 has revealed strong representation across the social and political spectrum in the US. If bias exists, the margin of error does not outweigh similar deficiencies of traditional methods. Phone polling during the working day, f...

blog article

Interview: Inside Social Intelligence at the World’s Biggest Agencies

Marketing

By Natalie MeehanApr 5 2016

...also the practitioners and analysts working with social data every day. Where other events have skimmed the surface of social intelligence, Now You Know (NYK) will provide a razor-sharp focus and deep dive into the thoughts and practices that the world’s brightest minds in social intelligence are wo...

blog article

Insights: Location – The Missing Context for Social Intelligence

Marketing

By David EsbinApr 30 2015

...nts, and optimizing marketing strategies. Slicing social data by location could add a powerful dimension to social media monitoring and analysis. Organizations that use a social media monitoring service to organize and measure data by location could discover a wealth of new information about the bran...

blog article

#AskTheExperts: 8 Social Benefits You Can Only Get From Google+

Marketing

By Ruxandra MindrutaFeb 11 2015

...Faulkes: “Google+ crosses the boundaries of many social platforms”   Google+ actually crosses the boundaries of many social media platforms, so I think the benefits are actually many. For example, Google+ posts are more visible and are less prone to being lost in the noise, when compared to somethin...

blog article

Opinion: B2B Marketers, Don’t Be Desperate When it Comes to Social Media

Marketing

By Peter MorganFeb 6 2017

...a to the B2B marketer. Due to the monetization of social networks, organic social content has become business hygiene – akin to publishing press releases to your website – while earlier social media KPIs such as ‘building a community’ and ‘fostering genuine conversation’ have both become minimal to t...

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