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blog article

Gamification, the Gig Economy and the Future of Crowdsourcing: What It Means for Brands

Marketing

By Leo DavieAug 18 2016

...far greater understanding of their in-store brand presence across the entire estate of retailers, and ultimately grow their revenue streams. Understanding the growth opportunities The concept of crowdsourcing in itself is not new – dating back over a decade in fact – but the way in which it is being...

blog article

Harambe Would Have Loved This Article: Analyzing a Gorilla’s Internet Legacy

Online Trends

By Gemma JoyceSep 9 2016

...epers and caregivers. Instead, Harambe’s internet presence became so varied and odd that it came to signify nothing in particular. Harambe marks the emergence of something akin to a true stock market for culture, where price movements cannot always, or even often, be narrativized, either locally or g...

blog article

Cars and Millennials: Investigating the Impact of Social Media

Marketing

By Kit SmithNov 9 2016

...start their research these brands need to have a presence already and provide a great customer experience. Is social influencing millennials? We looked at the AutoTrader report, The Next Generation of Car Buyer (PDF), to discover which brands are most popular with millennials. The study polled 3,712...

blog article

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

Marketing

By Hannah TregearNov 22 2016

...ond to the significant potential in the region. A presence in Singapore has allowed Brandwatch to build relationships with marketers in APAC and provide them with the same quality of service that has driven the business’ global growth. In our first interview with a customer in the APAC region, we wer...

blog article

Leila Johnston on Perceptual Gaps and the Other Virtual Reality

Marketing

By Leila JohnstonApr 5 2017

....” Digital makes floaty ghosty worlds, but actual presence enhances immersion in important ways. RJ Barker says of theatre: “You are sharing this mass hallucinative experience. Theatre has a scent and a presence, and a possibility for chaos and improvisation that cinema lacks.” The message is echoed...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.