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[New Report] State of Social 2025

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Conversation, Aggregation, Collaboration

Marketing

By Alan RaeNov 13 2012

...any complex – it needs to have at least some face-to-face element to build the trust and the energy needed to allow people to collaborate together on complex projects. So if my take on what Andreas was saying is correct, curation of material and construction of online environments needs to be focuse...

blog article

The Ultimate Case Study: Brandwatch Inception

Marketing

By Joel WindelsNov 16 2012

...another free eBook all about this, which you can download here. Competitor tracking To understand your market you must understand your competition. Accordingly, we ensure we know what our competitors are up to, and where their successes and failures lie. It helps us ascertain where we sit in the com...

blog article

Baby Food Brands Online: Who’s Winning the Conversation?

Marketing

By Jasmine JaumeJan 21 2013

...one day discuss it from the stance of new or soon-to-be parents. Not to mention that the baby food market is big business: those little pots of mush are generating a market worth £611 million in the UK – a growth of 51% over the past five years, according to Mintel. Considering there were nearly 724...

blog article

Remain Alert to Your Online Reputation With, erm … Alerts

Marketing

By Joel WindelsJan 22 2013

...om the girls, if you like. Using filters, you can combine the aforementioned types of alerts into super mega ultra-bespoke custom alerts. You can set criteria that the data has to match before you get sent an alert. A few examples of the wonderful things you could do with alerts and filters: Select s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.