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blog article

React: Which Retailers Saw Success on Black Friday and Cyber Monday?

Marketing

By Dinah AlobeidNov 30 2015

...of Twitter users’ conversations include the Apple Watch, Xbox, PS4, iPhone 6s, and MacBook. A tweet using a meme of Rocky by actor Sam Kalidi made its way into the most mentioned topics as well in the electronics conversation.     The brands ruling Twitter Strong gaming/gadget players Apple and Plays...

blog article

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

Marketing

By Kristian BannisterJan 4 2016

...ee.   “Have live social visualizations (like Brandwatch Vizia) in strategic locations where people will be passing by, and watch by as these screens become the new water-coolers where employees gather round to see what’s being said about the brand online, its sentiment, any crises in real-time as wel...

blog article

React: Social’s Take on The Golden Globes in Four Charts

Online Trends

By Emma ShanahanJan 11 2016

...disappointing”. Probably a performance to forget. Bring on awards season! Tweets by @BW_React Follow @bw_react for more hot data stories. [bw_banner_cta type=2]Brandwatch Analytics: Insights you need[/bw_banner_cta] Brandwatch analyzes conversations surrounding the 73rd annual Golden Globe Awards, ge...

blog article

Data Labs: Social Data and The Problem With Pollsters

Online Trends

By Matt PearsonJan 20 2016

...ryly in the comfort of our own glass houses. Brandwatch’s Twitter analysis around the time was even more misleading than the polls, suggesting an even greater lean to the left than the pollsters foresaw. [source] Although we were cautious with our caveats that this chatter wouldn’t necessarily correl...

blog article

Social Media Metrics: How You Should be Measuring Success

Marketing

By Kit SmithMar 23 2016

...unction as page views. How many times did someone watch your video? Note that different platforms have varying rules on what constitutes a view Email opens – How many people opened your emails and at what time? This allows you to optimize subject lines and time of day Email clicks – Which links withi...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.