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blog article

Social Media and Journalism: An Intrinsically Linked Organism

Marketing

By Dinah AlobeidMay 20 2014

...ility comes from flexibility, a keen sense of the social media environment, and leveraging social media to make even the smallest stories pick up steam. “Social media helps smaller stories. If a story is good, no matter how small it is, it’ll get out there,” Maria explained. Often writing just 300-50...

Report

Consumer Trends for 2020: APAC Edition

We bring together survey and social data from thousands of people around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling...

blog article

How to Measure Share of Voice: PPC, SEO and Social Media

Marketing

By Kit SmithJan 30 2019

...are columns you wish to track. Share of voice for social media Calculating share of voice on social media involves collecting the voice of the customer through a social media analytics tool, such as Brandwatch Analytics. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guides/social-listening-pr...

blog article

The Fox News Twitter Hack

Marketing

By Dominick SoarJul 7 2011

...had been assassinated. The tweets remained on the feed for 10 hours before being removed, with a group of hackers known as ‘Script Kiddies’ taking credit. With most major media organisations using multiple profiles on social networks to disseminate their stories, ensuring each is not compromised will...

blog article

5 Amazing & Innovative Twitter Marketing Techniques

Marketing

By Joel WindelsApr 11 2012

...ays: 1/ Smart If you weren’t watching our Twitter feed like you normally do every Wednesday morning, you may have missed us point our followers in the direction of Smart Car’s Argentinian Twitter profile. In what must have required a great deal of planning and production, hundreds of tweets have been...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.