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[New Report] State of Social 2025

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blog article

How to Measure Share of Voice: PPC, SEO and Social Media

Marketing

By Kit SmithJan 30 2019

...tch Analytics. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guides/social-listening-practice-competitive-intelligence/” button=”GET THE GUIDE” title= “Find your competitive advantage” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb-e147152244...

blog article

New Guide: Thoughts On Crafting a Brand Identity

Marketing

By James LovejoyAug 9 2016

...tronger brand. [bw_banner_cta type=1 url=”https://www.brandwatch.com/brand-identity/” button=”GET THE GUIDE” title= “Crafting a Brand Identity” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/Thumb.png”] Download the guide to learn more.[/bw_banner_cta] A brand’s reputation can be its mo...

blog article

The Social Outlook: Insights in Context

Marketing

By James LovejoySep 27 2016

...n the process. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/the-social-outlook” button=”GET THE REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/09/thumb-resize.png”] Download the report to learn more.[/bw_banner_cta] The Social Outlook...

blog article

The Best Holiday Marketing Campaigns and Why They Work

Marketing

By Kit SmithOct 14 2016

...r a special message to some old friends”. https://www.youtube.com/watch?v=307xOQtxUAM   When it was revealed the employees are serenading their Apple store counterparts, world peace broke out. Only kidding. It works well though, as we assume the tech giants are sworn enemies, while the ad brings the...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.