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...Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records....
...Discover how Veganz was able to grow from a start-up to Germany's leading vegan food brand with the help of social listening...
...In this article, we discuss how two large global brands leveraged real-time consumer insights from Brandwatch to make strategic, data-driven decisions, and to improve their crisis management plan....
...How Nethodology measured Barcelona’s online reputation with Brandwatch...
...Como a Nestlé obtém informações dos consumidores digitais com a Brandwatch...
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...fferent Departments Can Leverage Social Analytics Social data’s value stretches far beyond the marketing team. The best brands use it for everything from addressing product concerns, to tracking purchase intent, managing crises and more. In this guide, we show how different departments can use social...
...re likely to buy based on a recommendation from a social peer when compared to exposure to traditional forms of marketing. The great news is that brands can leverage this. By honing their marketing on the most influential 15% of their huge customer base, Sony were able to increase sales by 300%. Take...
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: How to distinguish between measurement types An in-depth view on campaign measurement frameworks and dashboards Common campaign objectives This guide offers practical advice on how to measure an...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.