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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The Vizia Platform: Bringing Insights to Light

...nect between data insights and decision-makers or practitioners costs businesses in lost opportunities.   The Vizia platform helps bridge the gap between analysts and decision-makers, communicating beautiful data and insights in a way that’s fast, engaging, direct and simple.   How our customers are...

Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

Case Study

VR-Networld

...Learn how VR-Networld uses Brandwatch Vizia for trend spotting, brand monitoring, competitor analysis, and more...

Report

The State of the Higher Education Social Media Marketing Profession in 2021

...Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success....

Report

Il Marketer del 2022

...garantire il loro successo nel 2022. Quali competenze dovranno affinare i marketer per avere successo nel 2022? Scopri come si stanno adattando esperti di aziende come Logitech, Wunderman Thompson o LiveArea....

Report

The Emotions Report

How do your customers use emojis? When and where do we have emotional conversations online? How do these factors impact your brand strategy and messaging? Discover the answers in our latest report. Brandwatch and Crimson Hexagon jointly aimed to investigate that question by looking at emoji use, emo...

Guide

5 Ways to Discover Hidden Insights in Your First Party Data

...Businesses today have easy access to customer and business data on a scale that would have been unimaginable a decade or two ago. But with such large volumes of data, especially when it is unstructured or scattered around the organization, it can be overwhelming to try and make sense of it all. You c...

Guide

The No-Sweat Guide to Social Content Marketing

...ree guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement. What you'll learn about: Researching your competitors. Matching content to stages of the sales funnel. The proper ratio of original to curated content. Conten...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.