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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

7 Mistakes Marketers Make and How to Avoid Them

...they've gone wrong, but also highlights tangible ways to improve." Matt Navarra - Director of Social Media, TNW Brandwatch helps thousands of marketers avoid common mistakes. Learn how in this report....

Case Study

The Body Shop

...Explore five ways Brandwatch helps The Body Shop connect with consumers and stand out from the crowd in a competitive market...

Guide

Social Plus: For Marketers Tired of Siloed Data

Some things are better together. Including data. Learn how to drive greater insight and opportunity with a 360-degree approach. See integrated marketing in action: Social + Sales Social + Search Social + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insig...

Report

The Best Brands and Industries for Customer Experience 2020

There's no excuse for poor CX, and consumers are turning away from brands that let them down. Blending 200 million online conversations with 9,000 global survey responses, we studied: What are consumers' expectations around different industries? Which brands and industries create the most positive e...

Report

Consumer Trends for 2020: APAC Edition

...ple around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling out specific insights for the APAC region): What technology do...

Guide

How Digital Consumer Intelligence Will Revolutionize Decision Making

...to make better decisions for your business. Brandwatch is ushering in a new market category: Digital Consumer Intelligence (DCI) – a revolutionary combination of digital, survey, social, and first-party data sources with data science and AI. In this guide, we explain the following: What is Digital C...

Guide

The Consumer Intelligence Maturity Model

...In this guide, we share expert advice on how you can optimize your consumer intelligence to better understand your customers. Want to understand your customers better? Here's a practical framework for leveling up your consumer intelligence....

Guide

Selecting a Social Media Management (SMM) Tool

We’ve broken down the buying process into three simple steps that will assist you during your search for the tool that’s right for you. Each step in the process will help you gain a deeper understanding of your organization’s specific needs when it comes to managing your social media accounts. It wi...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.