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blog article

How to Write Engaging Tweets for Your Brand Account

Marketing

By Diana GallowayMar 12 2013

...nds, and business professions hanging out online, social media is an easy way to reach out to a large, diverse audience. Twitter is one of the most popular social media forums available and can be a useful tool for most businesses. Companies can create tweets on the go and can highlight every aspect...

blog article

Why People Share Stuff Online

Marketing

By Emma DunnJul 29 2014

...shareable. This goes some way to explain why your social feeds are often filled with funny cartoons, scary pranks and controversial content like this infamous Daily Mail article by Samantha Brick. Usefulness   People love helping others, so if you can find an information gap in your niche and create...

blog article

5 Ways LinkedIn Can Help You Boost your Business

Marketing

By Sarah BrooksAug 4 2014

...influencers to attend. Remember, as LinkedIn is a social networking site, every time one of your guests RSVPs it will show up on their live feed. This will help your brand and business reach a wider audience, leading to more LinkedIn connections and a greater number of potential leads. Using LinkedIn...

blog article

Lighting Up Brighton: Creating a Next Level Interactive Project

Marketing

By Matt PearsonSep 24 2014

...t until I got home that I first checked the video feed and saw our first user submitted creations. They were the work of one author, @brightonstation: “TaxiT**ts” with arrows pointing to the taxi rank below. Oh. Go home, you’re drunk My first reaction was to laugh. Hard. First I was happy it was bein...

blog article

3 Brands That Get Storytelling Right – And How You Can Do It Too

Marketing

By Jessica EdmondsonNov 27 2014

...aign was also customized to fit the brand’s other social media presences on platforms like Twitter and Facebook. In this way, Red Bull had their audience co-create the story, rather than dictating it to them. As such, the audience was engaged at a deeply creative level — one that lead to high share r...

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