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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Interview: 4 People Starting Their Careers at Brandwatch

Marketing

By Gemma JoyceJan 14 2019

...In which we interview four talented people who are taking the first steps of their careers in Brandwatch's Brighton office...

blog article

The Independent Group: The Hour-by-Hour Story of Launch Day in Social Data

Online Trends

By Gemma JoyceFeb 19 2019

...Analysis of the conversation surrounding the newly launched 'The Independent Group' reveals the online reaction to a dramatic day in UK politics....

blog article

4 Ways Vizia Has Transformed Internal Reporting at Brandwatch

Marketing

By Gemma JoyceMar 7 2019

...The Brandwatch marketing team has embraced a new style of reporting that saves time, mixes human and machine intelligence, and (most importantly) creates reports that actually engage the audience. Here's how it works....

blog article

The Top Brands at MWC 2019

Online Trends

By Gemma JoyceMar 1 2019

...MWC 2019 is over, but the conversation continues online. Here we take a look at the top brands, products and trends that caught social's attention this year....

Report

Brand loyalty and the belief-driven consumer

...alty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-based marketing campaigns. We explore the issues with brand loyalty today, and the risks and rewards of doing value-based marketing to appeal to c...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.