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blog article

Data Labs: The Labour Leadership Vote According to Social Media

Online Trends

By Matt PearsonSep 2 2015

...olume of mentions over the last 14 days, for Brandwatch React But this volume does give an indication of the trend, the momentum of interest in the candidate. It is also interesting that the sentiment analysis, for what it’s worth, errs on the side of positive. Although, as evidenced with Farage, vol...

blog article

CMO View: On Always Working in the Zone of ‘Now What’

Marketing

By Will McInnesSep 29 2015

...cratched and beards gently manipulated. It is the trend line month on month in Net Promoter Score, or the sudden new anomaly in one specific retailer location’s sales performance. But So What wasn’t enough for Steve, and all too often people stop here. The Now What is the decision that gets made, the...

blog article

Marketing: What’s the Difference Between Real-Time & Responsive Marketing?

Marketing

By Kit SmithOct 8 2015

...their audience and what their interests are. Brandwatch Analytics allows you to learn about the people behind the numbers, providing demographic data about your audience and individual tweeters by giving you insights into gender, interests, profession and location. Using these insights to guide your...

blog article

Commentary: Qualitative Insights From Quantitative Data

Marketing

By Joel WindelsNov 2 2015

...oups and other methods were implemented to gather feedback on the campaign as it ran, with most of the reports due around three months into the initiative. After running the first of the ads, using social listening the bank found that its audience was very receptive to the content and everything was...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.