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blog article

The Signals Journey: Building a New Kind of Intelligence

News

By Alastair LockieApr 3 2015

...hundreds or even thousands of possible triggers, watching each and every potential trigger closely to see if the volume has exceeded a critical threshold. This means less interruptions for you whilst still allowing you to keep your finger on the pulse. A Signal about Signals! Just one of many differ...

blog article

Data Labs: What Can We Learn About Runners From Public Data?

Online Trends

By Edward CrookApr 9 2015

...s rush to the ‘unfollow’ button. Regardless, this trend shows no signs of slowing. I captured over 250,000 Tweets from runners keen to share their progress, and split them into two groups. Picking our panel The focus lies on ‘New Year runners’ – those who started using running apps in January 2014. I...

blog article

Research: The Best CMOs on Twitter 2015 Index

Marketing

By Phill AgnewMay 8 2015

...CMOs do much to distinguish themselves from this trend. A CMO’s audience Using Brandwatch Analytics Demographic Insights, we’re able to picture what the typical CMO follower looks like. Male majority: 64% of their engaged audience are males. Business interests: The top interests of the engaged audie...

blog article

Marketing: The Age of Convergence and Why It Affects Marketers

Marketing

By Joel WindelsJul 23 2015

...different, after all. This applies to us at Brandwatch too. We’ve been developing a slick, robust API over the past three years, which is designed to work with a great number of systems. Our growing family of partner vendors is also aimed at offering Brandwatch functionality and data in the kind of...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.