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blog article

Ask an Expert: How to Bounce Back After a PR Disaster

Marketing

By Brett RelanderJun 14 2016

...e it takes over your brand messaging. Just keep a watch over the campaign so your PR disaster doesn’t take center stage and derail it. You can do this. If you’re right, dig in your heels Whole Foods recently came under fire after a pastor accused an employee at one of its stores of writing a homophob...

blog article

React: Our Search For the Next Hollywood Blockbuster

Online Trends

By Cara SherrattJun 23 2016

...New horror movie idea: “The selfie stick slayer”: watch your friends get the FaceTime they deserve. A GoPro classic — Benan (@Overswagulate) June 6, 2016 Movie idea: horror film about a possessed hairpiece. “Hell Toupée” — Arthur Saxon (@ArthurSaxon) May 17, 2016 Movie idea “The Contouring” It’s a ps...

blog article

Ask an Expert: Clickbait, Dopamine Loops and Using Psychographics

Marketing

By Lauren PerkinsJun 23 2016

...e psychological principles to get people to read, watch, and share just about anything, giving an example of a Clickhole video about a stick of butter with a grabby title. As explained in her own words in a previous post here on the Brandwatch blog, here’s Nathalie’s formula for creating shareable, c...

blog article

React: Data on The Incredibly Mixed Response to the New Ghostbusters Movie

Online Trends

By Gemma JoyceJul 18 2016

...the show for tweeters so far. Have you seen the new movie yet? Are you a journalist looking to cover our data? We have plenty more to share. Email react@brandwatch.com for more info [bw_banner_cta type=9][/bw_banner_cta] Brandwatch analyzes the Twitter data to make sense of the mixed response to the...

blog article

Why Everybody in Your Organization Should Be a Customer Advocate

Marketing

By Kit SmithJul 21 2016

...ought leadership and trends for IT departments to watch. The Facebook page is much more consumer market focused, consisting of lighter content aimed at the consumer market. Collecting the voice of the customer From your employees If all employees are customer advocates, you can unearth insights from...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.