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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Video: Ogilvy Using Social Data with Vizia to Curate and Create

Marketing

By Hannah TregearOct 20 2015

...content studio showcasing who the brains behind up-to-the-minute reactive content were and how as a leading agency they create content, where they work and what they look like. As award-winning content producers, Ogilvy & Mather were looking for a premium data visualisation product that had the power...

blog article

Infographic: How to Get More From Social Intelligence in 8 Steps

Marketing

By Jillian NeyJan 28 2018

...media, Management Decision, Vol. 50, No. 2, pp 253-272. Online Access: http://www.academia.edu/5090676/Customer_engagement_buyer-seller_relationships_and_social_media [bw_banner_cta type=2]Get more from social intelligence[/bw_banner_cta] Dr. Jillian Ney is the UK’s first Dr of Social Media and Digit...

blog article

Interview: The Democratization of Innovation at We Are Social

Marketing

By Hannah TregearJun 13 2016

...an innovative content around these areas. https://www.instagram.com/p/BEgNFPTwi01/ Working this way with content is very reactive. Does being innovative mean planning is hard? How prepared can you be when working with trending topics and themes? Tom and his team plan on a quarter by quarter basis. Th...

blog article

Consumer Insights for the Consumer Packaged Goods Industry

Marketing

By Kit SmithAug 26 2016

...ght not just be restricted to products, however. E-commerce has the potential to drive change in the CPG industry. AmazonFresh has caused concern within the industry, with McKinsey reporting that 29% of leading CPG firms have links to Amazon, and other retailers besides. Understanding the desire and...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.