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blog article

Why Everybody in Your Organization Should Be a Customer Advocate

Marketing

By Kit SmithJul 21 2016

...ought leadership and trends for IT departments to watch. The Facebook page is much more consumer market focused, consisting of lighter content aimed at the consumer market. Collecting the voice of the customer From your employees If all employees are customer advocates, you can unearth insights from...

blog article

How to Use Social Data for Real-Time Brand Tracking

Marketing

By Kit SmithJul 22 2016

...people view your product as too expensive. APPLE WATCH OWNERS: what do you think of yours? Is it worth it?? It’s so expensive.. — AbezBaaabe (@MEchWalk) July 19, 2016 Desirability How desirable is your brand? Does it have a quality that makes people lust after it? Uniqueness Does your brand have qua...

blog article

Interview: Bookatable on Building and Engaging an Online Community

Marketing

By Kit SmithJul 26 2016

...g about social listening and having heard of Brandwatch from acquaintances, Chris said he was already confident Brandwatch would prove useful when he stepped into the role. “Restaurants themselves, and our industry as a whole, are quite far behind in digital, so anything that can push us a bit furthe...

blog article

The Psychology of a Call to Action that Converts

Marketing

By Kit SmithJul 29 2016

...to discover the best and continually improve. Now watch out, here comes the call to action… [bw_banner_cta type=2]This is a call to action. Click before it’s too late.[/bw_banner_cta] Writing a good call to action is all about the psychology of persuasion. We list some of the major factors that can m...

blog article

The Best Free and Paid Social Media Analytics Tools

Marketing

By Kit SmithJul 17 2023

...an go beyond counting up mentions and likes. Brandwatch Analytics Might as well start with ourselves in this section. Brandwatch Analytics is a powerful social media analytics tool. We take data from social platforms and the web in general, meaning you can combine data from different sources. Everyth...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.