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By Ruxandra MindrutaFeb 28 2017
...g users’ behavior can have a huge impact on their business. The company value the importance of data. This isn’t just lip service. In your book, you mention all sorts of data types: big and small data, metadata, data outside the enterprise, as well as good and bad data. Could you please explain how i...
By Ruxandra MindrutaApr 18 2017
...nt is your time and introducing them to the right business people in your business. We don’t usually pay anyone to attend our events, but if they have to write a keynote, for instance, which takes up a lot of time, then we normally compensate. Some of the influencers are thought leaders so they come...
By Brandwatch TeamAug 11 2023
...Agency client retention is an art that requires multiple tools. Here's a list of tools you might want to consider to keep your clients happy....
By James LovejoyNov 7 2016
...r ways of promoting that association. Context and comparative advantage When businesses understand not just their own brands, but also the brands of their competitors, they can uncover their comparative advantage. And by reinforcing the areas in which they are relatively strong, even small businesses...
By Joakim NilssonJan 28 2013
...ia content strategy can help organisations better communicate frequently and honestly on the terms of business. Employees can better address consumers’ issues by knowing their online personas, such as understanding which responses are appropriate in online spaces. Using social and collaborative techn...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.