Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
887 items found for trend watch/feed/rss2/
By Kit SmithJan 7 2018
...ecking media coverage & reporting Brandwatch Brandwatch allows you to track mentions of your brand across 85+ million sites. You can highlight the most impactful mentions – for sites with Mozrank and for individuals with the Brandwatch Influence Score. All mentions are categorized by site: news, blog...
By Kit SmithOct 19 2016
...rience as seamless as possible. I love that I can watch Netflix on the Xbox in my living room, switch to the TV in my bedroom and then to the iPad on my commute, and continue watching the same program seamlessly. It’s such an effortless, convenient process, and one that brands should attempt to repli...
By Kit SmithOct 25 2016
...ramework of who to target. Understanding emerging trends and topics Finding trending topics on social media can help keep your content marketing fresh and relevant. It might also unearth details about the competition if they have a campaign or product that is gaining traction. You can also monitor ne...
By Hannah TregearNov 22 2016
...n analysis across social platforms to identifying trends that can inform media and content strategies, Brandwatch gives us access to data that informs the entire business. What are some of the main KPIs you were looking to achieve? Our main KPI was to reduce wastage in resource and time, providing ea...
By Dinah AlobeidNov 30 2016
...has evolved over time and what types of long term trends we are seeing that could be beneficial to that brand as well as their industry on the whole. Traditional research is able to get historical data only by asking respondents directly about their past preferences and behaviors. The ability to juxt...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.