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blog article

Why You Could be Missing 96% of the Conversation About Your Brand

Marketing

By Joakim NilssonMay 13 2014

...d online brand mentions of 47 sports books across social networks, blogs, forums and news sites. In the iGaming Business Social Monitor report I’ve unveiled that the combined voice of a brands total audience, i.e the voice of customers, affiliates and partners talking about a specific sports book, ca...

blog article

Commentary: What’s So Big About Big Data?

Marketing

By Joel WindelsOct 2 2015

...ought by the advent of the internet, and in turn, social media. Even now, in 2015, the influence of social media continues to grow, with a blooming ecosystem of social networks each increasing their user numbers every month. Indeed, a significant portion of adults across the world now regularly use s...

blog article

Break Down Data Barriers: Dealing with the Insights Sharing Dilemma

Marketing

By Dinah AlobeidJul 14 2017

...der engagement with the insights you deliver from social. For example, this may require a change in the approach and processes you use now in deriving and delivering insights from social data. Today, many use a “project” process: stakeholders ask for insights about a specific topic, area, or campaign...

blog article

IBM: From Social Media to Social CRM

Marketing

By Dominick SoarJun 24 2011

...optimize their social media programs to continually enhance their business.” The full report: From Social Media to Social CRM – A Report from IBM...

blog article

React: Could Social Media Help Thousands Quit Smoking?

Online Trends

By Marcus BeardJul 30 2015

...t a call-to-action often find more success in the social sphere. While propagation of a message is their primary goal, social media users can contribute to their cause without much effort at all. There are hundreds of national and regional stop-smoking Twitter accounts and Facebook pages. They share...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.