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[New Report] State of Social 2025

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blog article

How to Write Engaging Tweets for Your Brand Account

Marketing

By Diana GallowayMar 12 2013

...orums available and can be a useful tool for most businesses. Companies can create tweets on the go and can highlight every aspect of their company, from their shipping department to their CEO. However, many companies forget the importance of posting engaging tweets; nobody wants to read the same thi...

blog article

Using Foursquare to Corner Your Market

Marketing

By Diane Pierre-LouisJun 12 2013

...e when they are in the vicinity of the particular business. For example, business can attract potential customers – and support a good cause – by hosting a silent auction, trivia tournament or similar event for charity and sharing it on Foursquare. Rewarding Loyal Customers With the Foursquare Specia...

blog article

Interview: Marketing Agency iCrossing on Unleashing Potential With Incredible Insights

Marketing

By Gemma JoyceAug 30 2016

...lf for the future. In his five year career at the company he’s seen a lot of change in the marketing landscape. The complexity of the landscape is increasing exponentially every year and it’s actually very confusing for a marketer. I think nowadays to even work out what their job is and where they sh...

blog article

Q&A: How Brands Can Monitor The Entire Social Media Ecosystem

Marketing

By Michoel OginceFeb 7 2014

...es need to consider before establishing their own command centres?   Alot! First up is a business plan – which needs to answer what is the purpose of the Command Center? Examples include: customer care, real-time engagement, a catalyst for owned content creation, competitive benchmarking and paid med...

blog article

Pinpointing Sales with your Pinterest Account

Marketing

By JeremyMar 12 2014

...s to give your most loyal customer a peek at your company’s upcoming products. You could use this to get feedback on whether or not your store should carry this item. If your company makes the product, you could get feedback on the item and make changes if necessary. Feedback: You can use a secret bo...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.