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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Marketing: Dark Matter, Social Media, and the Number 96

Marketing

By Joel WindelsSep 21 2015

...y Queries. Getting to know your customers as fully-rounded people, rather than just soundbytes, can be a crucial advantage when it comes to maximizing the value of social data. 96% of brands take too long to respond to customer @mentions When analyzing direct, @tagged questions to brands on Twitter,...

blog article

Analysis: The Gucci vs Versace Social Presence Showdown

Marketing

By James LovejoyOct 23 2015

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/10/FashionAss-Thumbnail.png”] Download the report and learn more.[/bw_banner_cta] Gucci vs Versace. This comparison pits the social media presence of two of the biggest fashion names against one another. Who will win this m...

blog article

Report: Social Insights on the Telecommunications Industry

Marketing

By James LovejoyNov 19 2015

...er_cta type=1 url=”https://www.brandwatch.com/telecom-report/” button=”GET THE REPORT” title= “Telecommunication Report” image=”https://www.brandwatch.com/wp-content/uploads/2015/11/2364-Telecommunication-Report_Assets_thumbnail.png”] Download the report to learn more.[/bw_banner_cta] Download our fr...

blog article

Research: The Telecoms Industry Has to Wake Up to Social in 2016

Marketing

By Kit SmithJan 19 2016

...er_cta type=1 url=”https://www.brandwatch.com/telecom-report/” button=”GET THE REPORT” title= “Telecommunication Report” image=”https://www.brandwatch.com/wp-content/uploads/2015/11/2364-Telecommunication-Report_Assets_thumbnail.png”] Download the report to learn more.[/bw_banner_cta]   A Brandwatch...

blog article

Campaign Analysis: How Honda Grew Social Buzz by 1221%

Marketing

By Kit SmithFeb 23 2016

...https://www.brandwatch.com/reports/social-insights-on-the-automotive-industry/” button=”GET THE REPORT” title= “Insights on the automotive industry” image=”https://www.brandwatch.com/wp-content/uploads/2016/02/Automotive_THUMB-1.png”] Download the report and learn more.[/bw_banner_cta] Honda’s #OpenT...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.