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blog article

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

Marketing

By Hannah TregearNov 22 2016

...n analysis across social platforms to identifying trends that can inform media and content strategies, Brandwatch gives us access to data that informs the entire business. What are some of the main KPIs you were looking to achieve? Our main KPI was to reduce wastage in resource and time, providing ea...

blog article

Talking Market Research: Blending Data Sets for Actionable Social Insights

Marketing

By Dinah AlobeidNov 30 2016

...has evolved over time and what types of long term trends we are seeing that could be beneficial to that brand as well as their industry on the whole. Traditional research is able to get historical data only by asking respondents directly about their past preferences and behaviors. The ability to juxt...

blog article

Women in Tech: Discussing Innovation, Diversity & Sexism with Meta Brown

Marketing

By Natalie MeehanDec 9 2016

...h industry is never slow, and never boring. I can watch conversations on Slack about machine learning and data science while I’m eating string cheese. I can chat to analysts working on projects for the world’s biggest brands while grabbing a coffee. I never thought I’d end up working in tech – but, h...

blog article

The Best Christmas Movies According to Twitter Data

Online Trends

By Gemma JoyceDec 19 2016

...l Ferrell’s Elf. https://twitter.com/Autumn__raee/statuses/804197218949287936 Spread the joy: Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team has made a list and ch...

blog article

The Social Data Review of 2016

Online Trends

By Gemma JoyceDec 23 2016

...February The 50th annual Super Bowl had the world watching on many screens. While millions watched the action on TV, thousands checked out our data viz tracking the advertisers and our post-game review. The Grammy Awards saw Taylor Swift steal the show on social while picking up two awards at the sta...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.