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blog article

React: Is Sharing New Year Fitspo on Social Braggy or Motivational?

Online Trends

By Cara SherrattJan 7 2016

...g year for fitness on social. Unless, like many, you’re sick of everyone bragging. Tweets by @BW_React Follow @bw_react for more hot data stories. [bw_banner_cta type=2]Brandwatch Analytics: Insights you need[/bw_banner_cta] As New Year's resolutions are made and broken, Brandwatch analyzes tweets on...

blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

....” A big thanks to Chandler for speaking with us. This interview is one in a series with industry experts – you can expect more every week. [bw_banner_cta type=2]Brandwatch Analytics: Discover more about your customers[/bw_banner_cta] Brandwatch speaks to Walmart about how social analytics works at s...

blog article

Interview: Using Social Analytics to Promote Diversity in the Workplace

Marketing

By Hannah TregearMar 14 2016

...in Rachel’s case talent acquisition is a growing trend. According to a study by Jobvite, the average employee has around 150 contacts on their social media networks, therefore for a company with 100 employees that means around 15,000 contacts and possible candidates. CA Technologies has around 12,00...

blog article

Interview: Measuring ROI at a Multi-billion Dollar Telecoms Company

Marketing

By Joel WindelsMar 21 2016

...t. And then we’ll have a look to see if there’s a trend, like there’s a hundred comments and one thing is raised 25 times, obviously that will get the focus in what we plan for next.” Being empowered to make changes in response to genuine, unsolicited customer comments is something the brand takes ve...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.