[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Giles PalmerMay 22 2014
...more amazing products. It’s that simple and that complicated. We’ll be sharing more details in the coming months. A couple of personal thanks I have said this to the Brandwatch team internally, but I’d like to say it publicly – I’m honored to work with you and there are few things I love more than...
In this guide you'll learn: What it means to have a strong culture of data How organizations of different maturity levels can strengthen a culture of data Practical tips on improving your culture of data to enable better decision making A culture of data is a culture of decision – data is fundamenta...
Learn how research and insight industry professionals are thinking about the tools, resources, and behaviors that will enable success in 2023. You’ll read about: A look back at 2022: What worked, and what are the knowledge and resource gaps that need to be addressed? What should research and analyst...
By Joel WindelsMar 21 2016
...keting question of ROI. It’s no different for telecoms businesses, where all the social metrics and data points in the world are less important in the board room than the underlying financials. Tying marketing programs to hard revenue is difficult, but not impossible. One approach Sarah embraces is b...
By Kit SmithMar 16 2016
...implement comprehensive social media strategies, business-to-business (B2B) brands have been far slower in adopting a similar approach. This range of social maturity is reflected across B2B companies, as we uncovered in our B2B social media report. Certain B2B companies have led the way, as innovato...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
