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[New Report] State of Social 2025

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blog article

The Influence of TikTok on the Big 5 Social Media Platforms

Marketing

By Ilia MarkovFeb 22 2022

...Here's how TikTok's explosive popularity has influenced other social networks...

blog article

The Secret Weapon in the Lyft versus Uber Fight? Enter, Taco Mode

Online Trends

By Kellan TerryJul 31 2017

...e Trump himself, Scaramucci caused quite a bit of commotion on Twitter when news broke that he’d been named as the Director of Communications on July 21. This one day saw more than 191,000 mentions of Scaramucci on Twitter. However, that total pales in comparison to July 27’s 290,000 Twitter mentions...

blog article

React: Twitter’s Proposed 10k Character Limit Divides Internet

Online Trends

By Gemma JoyceJan 6 2016

...functionality and visual appeal. https://twitter.com/jack/status/684496529621557248 However, some users have bitten back by arguing that Twitter is heading in the same direction as another large social network. https://twitter.com/iAlekhyaDas/status/684765751606050816 What do you think of #Twitter10...

blog article

Going Viral: Nathalie Nahai on the Psychology of Shareable Content

Marketing

By Natalie MeehanJun 21 2016

...id=”76232″] Stress, and social content as social commentary Nahai: The other thing social content does is act as social commentary. This is especially important when you think about the more humane side of social media use. There’s the ability for people to be able to grieve in a collective way, but...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.