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[New Report] State of Social 2025

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blog article

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...

blog article

React: How 12,000 People Responded to Apple’s New OS X

Online Trends

By Marcus BeardOct 7 2015

...ely positive reception online. Spotlight, the much-improved system-wide search, garnered an 82% positive online sentiment. Debuting on the Apple Watch, the new custom typeface from Apple has now rolled out on OS X. There’s been a lot of debate about the font – it has still maintained a 64% positive s...

blog article

Paris Fashion Week: Chanel, Luxury Fashion, and a Social Tour de Force

Online Trends

By Marcus BeardOct 13 2015

...al trends that rose and all. #PFW: Tracking it day-by-day Early in the week, celebrity appearances took up a large part of the conversation. On Thursday, the second day of Paris Fashion week, Kendall Jenner was mentioned over 8,000 times. Fashion’s hottest face made her appearance in the Balmain show...

blog article

Social Media for Restaurants: How Wendy’s Used Social to Increase Stock Price by 41%

Marketing

By Kit SmithOct 16 2015

...udience insights to create music videos for tongue-in-cheek love songs to the burger. The cross channel approach initially posted videos on Facebook to instigate their viral spread, and as the campaign grew the videos were released on Youtube. The campaign tracked the sentiment behind the campaign, a...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.