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blog article

New Guide: Social Selling – Turning Relationships into Revenue

Marketing

By Natalie MeehanDec 2 2015

...g deals. Social selling is exactly that – just on social. Our latest Social Listening in Practice Guide, Social Selling, talks you through the challenges, gives real-world examples, and offers practical advice on how to ensure your business is making the most of this opportunity. Putting social selli...

blog article

The Social Data Review of Great British Bake Off 2016

Online Trends

By Gemma JoyceOct 27 2016

...the top mentioned baker. He’s an absolute star on social. Next week is the semi-final and we’ll be watching the data carefully to see who becomes social’s favorite to win. Episode 9 Bonjour! Yesterday’s edition of GBBO saw four contestants become three. The world’s avid baking fans tuned in to watch...

blog article

Beers and Blogs: Linking Social Media and Beverage Brands

Marketing

By Fiona SalukOct 2 2014

...t to gain a brief understanding of the industry’s social media landscape. Evaluate competitive landscape and overall brand health   Social Listening tools are particularly adept when comparing several brands within an industry. In the Brandwatch Analytics app we looked at 5 beer brands in our Beer In...

blog article

How Retailers Are Using Social Media In-Store to Boost Sales

Marketing

By Sophie EaganFeb 13 2015

...to keep your reputation intact. 2/ Use hyperlocal social monitoring tools to find social influencers.   Some of the social monitoring tools will reveal important information about your customers, such as their Klout scores, the number of friends or followers they have on social networking sites. This...

blog article

Interview: Talking CMI with the Director of Analytics and Advisory at Deep Focus

Marketing

By Hannah TregearOct 31 2016

...e asking you to look into? I’ve been working with social media and social listening for a while. I would say the types of things we’re listening for have expanded. There is also more willingness to look at social data. It was a good new novelty item at first. I wasn’t quite sure how to use it and det...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.