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By Martin ThomasJan 9 2018
...media teams and specialist agencies are pretty inexperienced when it comes to strategic planning – by instinct and temperament they tend to be doers rather than thinkers. They have also emerged from a new economy business culture that doesn’t really do planning. ‘Fail fast, fail often’ has become th...
By Kit SmithDec 14 2015
...ey are buying, eating and so on. This data will become an extremely valuable commodity. It will mean that social intelligence will have to become a bigger part of the toolset that security departments need to help protect their staff and companies going forward. Dan predicted the increase in wearable...
By Joel WindelsSep 22 2015
...erates 78 cents in sales and drives two visits to company websites. Data from RJMetrics and Harvard Business Review testify such a claim: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, and 21% of users bought an item in a store after pinning, r...
By Josh BoydJun 15 2018
...Want to know what competitor intelligence is? We explain all and offer some tips and tools to get you started. Don't let your competitors get the jump on you....
By Laura GayleJul 25 2018
...Guest blogger Laura Gayle of BusinessWomanGuide.com takes you through the first steps of building a subscription box business and how listening to your prospects and customers can help it grow successfully....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.