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[New Report] State of Social 2025

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blog article

Gender in the Digital Age: Using Social Data to Challenge Misogyny and Toxic Masculinity

Marketing

By Edward CrookOct 18 2016

...isogynistic terms have been appropriated in female-to-female exchanges, the vast majority in our data set was still used intentionally to cause offence. Educators as Role Models Authors associated with family and parenting were overrepresented in hate speech across all topics, especially for the masc...

blog article

Mobile Consumers Infographic: The Ever-Expanding Influence of Smartphones

Marketing

By Gemma JoyceApr 3 2017

...er products in a few clicks on a phone. In fact, m-commerce sales are estimated to reach $626 million by 2018. It hasn’t taken companies long to clock on to the fact that we’re increasingly using our phones to research and buy things online. Brands are using social media to create an immersive, frien...

blog article

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

Marketing

By Hannah TregearJun 21 2017

...Adidas and eBay. An impressive position for a 100-year-old company. In the fall of 2016, Ford announced it would soon move all small car production from the U.S to Mexico. Several other U.S. auto manufacturers currently produce vehicles outside of the country, but Ford’s announcement sparked a signi...

blog article

Netflix’s Most Binged Shows 2017: What Does the Social Data Say?

Online Trends

By Gemma JoyceDec 21 2017

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] Download the case study and learn more.[/bw_banner_cta] The Brandwatch React team compares social data with Netflix's data to see whether people talk about the most binged shows of the year or just watch th...

blog article

The Happiest Places On Earth (According To Emojis)

Online Trends

By Phill AgnewJan 16 2018

...eport” url=”https://www.brandwatch.com/reports/the-emoji-report/” image=”https://www.brandwatch.com/wp-content/uploads/2017/12/Thumbnail.png”]Over 10 billion emojis are sent each day. Find out what you can learn from them ?[/bw_banner_cta] The Brandwatch React team goes emoji analysis giddy on their...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.