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blog article

The Social Data Review of 2016

Online Trends

By Gemma JoyceDec 23 2016

...an find out who threw a better party according to social media here. But if you’re going to talk about the main social media event of July, Pokémon Go can’t be ignored. We covered the release of the game as well as updates and watched on as a new bar was set for mobile gaming. August The release of h...

blog article

Interview: FXCM on Choosing a Social Media Analytics Platform

Marketing

By Kit SmithJan 25 2016

...rms. The interview revealed some advanced uses of social analytics in a company that grasped the value of social intelligence at an early stage. Jason also covered the story of that early adoption and the challenges faced when integrating the platform into the business. About FXCM FXCM was founded in...

blog article

The Biggest Mistake Content Marketers Make on Social Media

Marketing

By Jessica EdmondsonMay 6 2014

...ad and butter for a long time, because people use social media to be social with people and brands they care about. That said, using paid promotion and social advertising can get your content in front of a new, relevant audience, which can be valuable for building brand awareness and getting your con...

blog article

Social Media, Search Marketing and Ron Burgundy

Marketing

By David CarrilloApr 10 2014

...esonate with your target audience? Marketer, meet social media. Social media, meet marketer. This YouTube Analytics screenshot shows a breakdown of engagement by gender and age range. As this data is tracked over time, brands can adjust their messaging to each platform’s audience. Using a platform su...

blog article

AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

Marketing

By Phill AgnewApr 12 2017

...rowth, our customers have become more mature with social data. The way they use and activate social data has diversified. Specifically, the desire for global data – especially non-western, international sites, not just global Twitter or Facebook data – has skyrocketed. Our customers use this data to...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.