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739 items found for trend watch/feed/rss2/
By Kit SmithOct 21 2016
...//www.instagram.com/p/BKpxDmOhjaD/ The disturbing trend is slowly revealed: Louise is holding an alcoholic drink in almost every photo. She’s actually a creation of Parisian agency BETC in an Instagram campaign called “Like My Addiction” which was about raising awareness of alcohol addiction, and the...
By Dinah AlobeidNov 14 2016
...sumers specifically want and need based on actual feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official...
By Gemma JoyceNov 25 2016
...). We’ll get to that later. Meanwhile, an obvious trend is the prominence of Black Friday conversation outside of the US. While geo-tagged tweets don’t represent the whole of the conversation (mentions go beyond Twitter, and not everyone allows Twitter to geo-tag their tweets), they’re a good indicat...
By Michelle GoodallDec 20 2016
...ial media influencers, such as Tesco Mobile, Brandwatch, Pai Skincare and Direct Line, have clearly defined, how campaign objectives are related to brand reach but also the targeted impact on brand perception, delivery of key messages, customer acquisition, retention, advocacy and other measurable ma...
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