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[New Report] State of Social 2025

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blog article

Which Government Agencies are Watching You?

Marketing

By Joel WindelsDec 13 2011

...was Bill Gates who set out his intention to get a computer in every house. This is fast becoming a reality. Now that the majority of these devices also feature webcams which hackers (government-based or not) can activate remotely it seems that ordinary citizens have actually invited Big Brother into...

blog article

Microsoft Copying Apple with Shift to Branded Shows?

Marketing

By Joel WindelsJan 25 2012

...ft during CES took place mainly on blogs and news sites, as developments at the conference were reported. The graph above shows conversation on Twitter on the 9th and 10th January, by hour. We can see that there was a sharp increase in conversation at 3AM (7pm PST) which is the time at which Microsof...

blog article

Social Media Investigation: Social News Ruling the Supreme Court

Marketing

By Anna BauerJul 16 2012

...types from June 28th-July 6th, 2012 again social sites like Twitter, blogs and forums continue to talk about the passing of ACA- while news outlets lessen. The issue is that while news outlets may think the big moment to report on these events has passed, many people are still talking about it. For...

blog article

Scoring Sentiment

Marketing

By Giles PalmerJun 20 2008

...hy I’m writing this post. I read that some of our competitors say things like their sentiment accuracy is 80% and I cringe. 80% of what exactly? Or 80% compared to what? This isn’t a math exam! The simple answer is on well structured and consistent text for a stable domain or industry, we can expect...

blog article

Twitter and mozRank Help Us Measure What’s Important

Marketing

By Tim OwenNov 6 2009

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.