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blog article

Event Marketing: How to Successfully Promote an Event

Marketing

By Heather TruettnerDec 1 2017

...ere able to locate the right people to direct our social promotions to, especially our promoted social ads. This way, we knew we had the exact group we were looking for and didn’t waste resources or budget on the wrong audience. Omnichannel event marketing Once your goals and measurement tools are in...

blog article

Turning In-Store Customers into Online Customers (and Vice Versa)

Marketing

By Chris GarrettAug 27 2013

...tter, try to be topical and brand-centric in your social media ventures. Jump into conversations relevant to your business. Offer discounts and swag. Thank individuals for their feedback. Mention your in-store locations and goings-on. Facebook is reportedly somewhat in decline for young users, but it...

blog article

Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

Marketing

By Kit SmithDec 23 2015

...ex reported that Pinterest is the fastest growing social network. While not as big as some of the older social sites, Pinterest surpassed 100 million monthly active users in September. Pinterest user numbers should continue to rise, and revenue will start to pick up too. A leaked document seen by Tec...

blog article

Social Media for Hotels: Online Marketing for the Hotel Industry

Marketing

By Kit SmithOct 28 2015

...t conversations are taking place. The best use of social media for hotels will involve social listening to discover new channels, highlighting previously unknown avenues to respond to negative reviews. However, a good social strategy shouldn’t just rely on damage limitation. Using social listening me...

blog article

Interview: Bookatable on Building and Engaging an Online Community

Marketing

By Kit SmithJul 26 2016

...ho think uncovering useful consumer insights from social might take too long. Why social listening? We started by asking Chris why he decided to bring in a social listening tool, and Brandwatch in particular. Knowing about social listening and having heard of Brandwatch from acquaintances, Chris said...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.